The pursuit of belonging

Hi, I'm Manasvi 👋🏽 I was born and brought up in India and moved to the US in 2015 with my husband and 4-month-old. As a young mother in a new country, I struggled quite a bit. Slowly I nurtured my community of friends, found myself again when I started making jewelry. It was the simple things – like doing what I love, decking up my house in warm, vibrant colours and textures, having folks over for Chai, my journaling ritual – that helped me feel at home.

The pursuit of belonging

So, as I set out to create Surmeyi, one thing was crystal clear: I want it to be a connected brand. And in no time I realised that I wanted to create products that empower people to feel at home in their own skin and evoke and embrace their unique sense of belonging.

When we are comfortable in our own skin, we have the power to embrace the unknown. Be it a piece of jewelry which gives you all the feels as you adorn it, or Qalam - our journaling pen that turns thoughts and emotions into words on paper.


Surmeyi means the color grey, and is used to refer to Kohl eyes, often in a dreamy sense. Surmeyi is also a beautiful silver fish. To me, it stood for an opportunity to swim in the unknown with dreamy eyes.

Cultivate a sense of belonging

We believe that having a sense of belonging gives you the power to embrace the unknown. It allows you to tap into your inner strength and resilience, as you nurture your dreams.

Celebrate the goodness of life

We envision surmeyi as an intimate part of your daily rituals. Surmeyi is like a dear old friend who is there to ground you, bring you joy, inspire you and remind you to stop and smell the roses.

Bring ideas to life with care

Surmeyi is more than just a business. We think deeply about our impact on the society, the environment and the lives we touch. We work responsibly to do what's right and strive to further Indian craft traditions.

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