The pursuit of belonging

Hi, I'm Manasvi! I'm the Founder and Creative Director at Surmeyi. Surmeyi was born out of a deeply personal journey. I was born and brought up in India and moved to the US in 2015 with my husband and 4-month-old. As a young mother in a new country, I struggled quite a bit. Slowly I nurtured my community of friends and found myself again when I started making jewelry in 2017.

The pursuit of belonging

As I set out to create Surmeyi in 2023, one thing was crystal clear: I wanted to create products that empower people to feel at home in their own skin and evoke and embrace their unique sense of belonging. When we are comfortable in our own skin, we have the power to embrace the unknown. 

We are now a team of four, with Richashree (left) leading design, Sathvika (right) leading storytelling, and Saloni leading operations. Though not in this picture, Saloni’s presence is integral to our work. This beautiful endeavor now reflects our collective pursuit of belonging.

With every design and story, we ask ourselves one question: How will this make you feel? As we translate these feelings into everything we make, we hope their presence is undeniably felt by the heart.

sur-me-yi

Surmeyi means the color grey, and is used to refer to Kohl eyes, often in a dreamy sense. It is also a beautiful silver fish. For us the name is a reminder to swim in the unknown with dreamy eyes.

Cultivate a sense of belonging

We believe that having a sense of belonging gives you the power to embrace the unknown. It allows you to tap into your inner strength and resilience, as you nurture your dreams.

Celebrate the goodness of life

We envision surmeyi as an intimate part of your daily rituals. Surmeyi is like a dear old friend who is there to ground you, bring you joy, inspire you and remind you to stop and smell the roses.

Bring ideas to life with care

Surmeyi is more than just a business. We think deeply about our impact on the society, the environment and the lives we touch. We work responsibly to do what's right and strive to further Indian craft traditions.

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